Please contact
us in confidence and explain what you can offer our clients and
also what you can offer WiseMoney.com.
As
you would expect from the first "dotcom" organisation
to be recognised as the first "Investor In People", we
respect individual rights and human dignities- as such we expect
our partner organisations to have similar attitudes to our clients.
Below
follows the start of a four page feature article in the "Investor
In People" magazine. For a full write up of the article please
click your Back button and see the Media Comments link on the homepage.
From
'Investors In People Magazine', Autumn 2000
A
word to the wise: Put your money on Investors In People
There
have been plenty of 'firsts' in the history of Investors In People
but none quite in the class of WiseMoney, the first of the dotcom
generation to gain recognition. Given the somewhat volatile image
of the industry - full of bull as well as rich in promise - it is
encouraging that this net-based financial products broker has adopted
solid, well-tested values to driving its business forward.
The
first chapter in the explosive history of the e-commerce revolution
is coming to an end. Real fortunes have been made. Speculative fortunes
have been lost. In the first flush of market enthusiasm for the dotcoms
money was pumped in as if there was no tomorrow. But now that 'tomorrow'
has arrived many of those business have proved to be will-o'-the-wisps.
Venture capitalist are much more circumspect. The hype is settling
down.
"I
was focused on being profitable and providing customers with a first
class service - it seemed to me a simple but fail-proof business formula,"
he says. And he was right. Wisemoney.com was a success from the very
beginning
But
then the dotcom storm started to blow. Lastminute.com, jellyworks.com
and other sensational headline-grabbers galvanised public interest.
Simon suddenly found that he was part of a business phenomenon which
was perceived by the public as being exciting but unpredictable and
full of fantasists. Wisemoney was not like that - indeed quite the
opposite. But Simon disliked being tainted with the same brush as
the rest of the dotcom business - especially at a time when he wanted
to inject more money to make the business grow.